The Advertising Campaign
The Teaser Ad
Launched on September 8, 2007, this ad graced the pages of several broadsheets and tabloids as well as a number of billboard sites. A radio-based promo offering attractive prizes was also launched, inviting listeners to guess the celebrity endorser's identity.
The Reveal Ad |
The Billboard |
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Launched on September 23, 2007, it answered the question on many people's minds. It featured the very beautiful actress and former beauty queen, Ruffa Gutierrez as the face of MET whitening soap. |
The revelation of Ms. Ruffa Gutierrez as the face of MET Whitening soap was carried out in various billboard locations throughout Metro Manila. |
(Click on the images to appreciate high-resolution version.)